Hoʻokumu ka mākeke hou i ka ʻoihana "nā waiwai kūpono"

"ʻEkolu keiki kulekele" koʻikoʻi nui, no ka mea, ʻo ka ʻoihana lole o nā keiki he mea kānalua ʻole kahi nūhou maikaʻi.Mai ka hoʻokō ʻana i ka "kulekele keiki ʻelua keiki" i ka makahiki 2013 a me ka hoʻokō ʻana i ka "kulekele keiki ʻelua" i ka makahiki 2016, nui nā ʻohana i hoʻonui i kā lākou hoʻolilo no ka ʻai ʻana i nā keiki, a ua hoʻomaka ka ʻoihana lole keiki o Kina. ulu pahū.Hōʻike ka noiʻi hopohopo, e like me ka mea nui o ka ʻai ʻana o "ma hope o 90", "95 ma hope o" nā mākua, i ka hoʻohana ʻana i nā ʻaʻahu o nā keiki i helu ʻia no 20% o ka nui o ka hoʻolilo ʻana i ka hale, me kahi hanauna hou o ka manaʻo hoʻohana makua e hoʻonui ai, ʻO ka wā e hiki mai ana e like me ka hōʻea ʻana o nā "keiki ʻelua, ʻekolu keiki", no ka hoʻohana ʻana o nā mea kūʻai lole o nā keiki i hoʻonui ʻia ke ʻano e alakaʻi i ka ulu wikiwiki ʻana o ka mākeke lole keiki.

"ʻEkolu keiki kulekele" pae ʻana, ua ʻōlelo ka poʻe loea ʻoihana lole o nā keiki e hiki ke manaʻo ʻia.Ua ʻōlelo ʻo Lin Haoliang, Pelekikena o Jinfa Labi Materia & Baby Articles Co., Ltd., i kēia manawa, ʻo ka hoʻomaikaʻi mau ʻana i ka maikaʻi o nā huahana a me nā lawelawe a me ka hoʻomaikaʻi ʻana i ka ʻike ʻai ʻo ia ke kī e kū i ka hoʻokūkū mākeke, a me ke kī i ka ka hana hoʻomau lōʻihi o nā mea hana brand Maternity.I ka hapaha mua o kēia makahiki, ua ʻike ka Blonde Rabbi i ka loaʻa kālā o 62.824 miliona yuan, ʻoi aku ka 19.8% makahiki ma ka makahiki;ʻO ka loaʻa kālā i hoʻihoʻi ʻia i ka makuahine he 6.839 miliona yuan, ʻoi aku ka 812.7% makahiki ma ka makahiki.

Ua ʻōlelo ʻo Shenzhen Ann chanel co., LTD., ʻo kahi luna me nā ʻoihana pili e hoʻonui i ka noiʻi a me ka hoʻolālā ʻana o nā kapa lole keiki "chanel Annil Ann", i ka manawa like, e kūpono a kūpono ka hoʻonui ʻana o ka laina huahana. ka hoʻonui ʻana o ka brand, hui pū nā ʻoihana kaulana me ka manawa mākeke, i mea e ʻike ai i ka hui pū ʻana a me ka hoʻomohala ʻana.Ma ke ʻano he ʻoihana alakaʻi i ka upstream, ua mau ʻo Arnell ma ke alo o ka ʻoihana huahana mea kūʻai aku makuahine a me nā keiki, a ua hoʻomau mau ʻo ia i ka hopena huahana, e alakaʻi ikaika ana i ka hoʻomohala kiʻekiʻe o ka ʻoihana.I ka hapaha mua o kēia makahiki, ua loaʻa iā Anneil ka huina kālā o 62.824,300 yuan, kahi ulu makahiki o 19.80%;E ʻike i ka loaʻa kālā o 6,839,400 yuan i ka makuahine.Manaʻo ka ʻoihana e ʻike i ka loaʻa kālā i loaʻa i ka poʻe kuleana o ka hui i helu ʻia mai Ianuali a Iune 2021 o 18 miliona a 27 miliona yuan, hoʻonui i ka makahiki o 71.77% a 157.66%.

Ma lalo o ka ulu kiʻekiʻe o ke ala lole o nā keiki ponoʻī, manaʻo nui ka ʻoihana e pili ana i nā manawa kūpono o ke kaulahao ʻoihana holoʻokoʻa o ke ala lole o nā keiki.Wahi a ka ʻikepili i hoʻokuʻu ʻia e Euromonitor Consulting, ʻo ka nui o ka mākeke lole keiki o Kina i ka makahiki 2020 ma kahi o 229.2 biliona yuan, i manaʻo ʻia e hoʻomau i ka ulu wikiwiki i nā makahiki ʻelima e hiki mai ana, a ke manaʻo ʻia nei ka nui o ka mākeke lole o nā keiki home. 473.8 biliona yuan ma 2025. ʻO ka wehe piha ʻana o ka "kulekele keiki ʻekolu" e hoʻoulu hou i ka makemake o nā mea kūʻai aku i nā lole o nā keiki.

Ma ke alo o kēia keke nui, ʻoiaʻiʻo, ua hoʻomaka mua ʻo Anta, Li Ning, 361 degere, Xtep a me nā ʻoihana haʻuki nui ʻē aʻe e komo i ka ʻoihana lole keiki.Ma waena o lākou, ʻo Anta ka hapa kiʻekiʻe loa o ke kūʻai ʻana mai nā lole o nā keiki, me ka hōʻailona nui ʻo Anta ma kahi o 27 pakeneka, a ʻo kekahi inoa inoa nui ʻo Fila ma kahi o 10 pakeneka.Eia kekahi, ua loaʻa pū ʻo Anta i ka ʻaʻahu o nā keiki ʻo Xiao Xiao Niu ma 2017, e hoʻomaka ana i kahi hoʻolālā multi-brand i ka mākeke lole o nā keiki.ʻO ka 361 e ulu mālie nei i nā makahiki i hala iho nei, ke kau nei ka manaʻolana nui i ka ʻoihana lole o nā keiki.Hōʻike nā kiʻi i ka makahiki 2020, ua hāʻawi ka ʻoihana lole o nā keiki i 18.4 pakeneka o ka loaʻa kālā 361 Degrees.Ua ʻōlelo ʻo Ding Wu, ka pelekikena o nā degere 361, e loaʻa i nā lole o nā keiki ka manawa kūpono loa a pono e mālama i ka ulu ʻana o nā huahelu pālua.He pā ia e kōkua i ka hui e ulu ikaika a nui.